Wednesday, September 14, 2016

Three advantages of permanent text-link advertising

You've finished your new website or blog. It's got great content, user friendly navigation, awesome graphics, maybe even video or chat.


Okay, so now how do you get people to visit your new site?


One way to get visitors is through permanent text-link advertising. Permanent text-link advertisements have a number of advantages that make it perfect for advertising new websites.


Here are three such advantages:


1 - Permanent text-link advertising is... permanent.


Text-link advertising is available on so many websites and it can take many forms. There's PPC, or pay-per-click advertising, where you pay for each click that takes web surfers to your site. But PPC isn't cheap, as prices are based upon bidding for keywords, and the best keywords naturally tend to cost the most.


Other websites will offer you a text-link to your website for a flat monthly fee. This means you can have an unlimited number of visitors clicking through to your site, at no additional cost. But at the end of the month, you must pay an additional fee to keep the link to your site active the following month.


A few websites will let you keep the keyword link to your website active as long as their website is active, for a one-time fee. In some cases, this fee can be as little as ten cents for a keyword-based text-link pointing back to your website for years.


2 - Permanent text-link ads can help you get ranked on the search engines faster than regular website submission.


In the past, webmasters would submit new websites to the search engines by using each search engine's "Submit URL" form. The problem with using this method today is that it can mean waiting a few weeks or more before your website finally appears in a search engine's database.


Text-link ads on established websites can help your new website get indexed on major search engines in a matter of hours or days, because when they visit the established site (which they tend to do with an established frequency), they'll follow text links to other sites--including yours--then they'll add those linked sites to their indexes.


3 - Permanent text-link ads are usually affordable.


As mentioned before, PPC ads can cost so much you could end up burning your annual advertising budget in a matter of a few months or weeks. Monthly text-link ads can be cheap at first--until the months pass and you continue to receive a bill for your text-link ad. Permanent text-link ads could cost you more up front than monthly text-link advertisements, but you only have to pay a fee once and your keyword link will keep working for you, year after year. And if you look hard enough, you might actually find a few permanent text-link advertising sites that are incredibly inexpensive, offering permanent text-link ads for as little as ten cents.


So after your new website goes live and you start thinking of ways to get the word out about your site, don't forget about permanent text link advertising. Permanent text-link advertising could be the way to go if you're on a tight budget.


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